VISIT EMSIG AT MAGIC 2012 in Las Vegas (August 20-23)!
MAGIC Connects, Inspires and Fuels the World of Fashion

MAGIC is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion unlike anywhere else in the industry. Each February and August, tens of thousands of attendees from over 80 countries meet more than 5,000 emerging-to-established brands to spark the strategic connections that become the relationships of tomorrow.

MAGIC unites the largest and most influential network of buyers, brands, media and decision makers via innovative initiatives, exclusive access to cutting-edge information and conveniently merchandised show areas: WWDMAGIC, FN PLATFORM, MENS/WEAR, STREET, S.L.A.T.E., POOLTRADESHOW, PROJECT and SOURCING at MAGIC. Recently named to Trade Show Executive’s Fastest 50 roster of rapidly growing events, February 2011 marked the launch of RIDE Unltd., the high-octane home of all things action sports, and The Concourse at WWDMAGIC, an interactive destination providing an insider perspective on the trends shaping the lives of today’s teens and young women.

Visit EMSIG in the “MADE IN AMERICA” Pavilion, Booth FTP66413
At the Las Vegas Convention Center
Monday, August 20th: Noon - 6PM
Tuesday, August 21st: 9AM - 7PM
Wednesday & Thursday, August 22nd & 23rd: 9AM - 6PM

** Find out more about the show at the MAGIC 2012 website

U.S. Army Nixes Velcro in Favor of Buttons!
As reported in a recent USA Today Article, the U.S. Army has decided to replace Velcro on uniform pants with buttons.  The stick-ability of Velcro is compromised by sand of the Afghanistan desert and won’t keep the pockets shut reliably.  Of 2,700 soldiers surveyed by the Army, 60% of them preferred buttons on their cargo pockets.  Only 11% chose Velcro.   In addition to saving nearly $1 per uniform, another advantage to buttons over Velcro is their silent action.  In times of war – silence is golden!  Read the entire article here.